Samsung is in the news for an unexpected reason — everyone wants to smooch a new mascot character that was created for the brand AJust a thought Samsung's advertising department is behind all these SAM assistant memes Samsung is trying a new strategy and drumming up support and familiarity with its virtual rival to Siri and Alexa In order to avoid the buttfuck the bunker roleout Samsung did on their first failed assistant, Bixby (which was a disaster from day one and The captured image of the webpage does indicate that Sam is "Samsung's virtual assistant" and points to the new look as one that's designed to offer a modern, exciting and threedimensional take on a virtual assistantHowever, a number of questions still remain To begin with, it remains to be seen whether the images shared online are representative of a final design or Sam Samsung Virtual Assistant By Moxaji Samsung Sam Know Your Meme New samsung assistant name